About The Event

Strategic Marketing Conference 2009, is unprecedented gathering of Marketing
and business connection platform organized by Marketing Studies Center (MSC) and supported by Chartered Institute of Marketing (CIM).
Strategic Marketing Conference 2009 is a conference where B2B and B2C marketing leaders and notables will share the latest marketing thinking, ideas, innovations and their visions for tomorrow. Plus they'll offer field-tested strategies and proven solutions that you can take away and put to use.
In this conference you will discover how the globe invents new ways, develop thoughts, and use proven strategies.

BETTER BUSINESS PERFORMANCE THROUGH MARKETING

Agenda:
Sunday, May 17th
Session 1:
Market Intelligence Vs. Market Research: What's the Difference? And So What?
Prof. Douglas Bernhardt, CIM
Case: Business Forecasting Techniques
Mr. Moayed Hassan Elbeely - Economist, CBOS

Session 2:
Marketing Role in Organization
Dr. Gamal Eldin Mohammed Ali Ishag, Director, MSC
Case: Marketing Services, Aviation Business
Dr. Hisham Yusuf Abdel Rahman - H & H, GM

Monday, May 18th
Session 1:
Market Electronic Banking Services
Dr. Iz Eldin Kamil Ameen - GM, EBS
Case: Training for Adapting to New Technology
Mr. Ibrahim Khalid Ibrahim - Director of SCVTA, Ministry of Labor & HR Development

Session 2:
Marketing Sudan's Investment Opportunities
Eng. Abdeldafi Fadul Ali - Federal Agric Commissioner, Ministry of Investment
Case: Fresh Fruits & Vegetable Marketing in Sudan
Eng. Ismail K. Mustafa - Chairman, Horticulture Chamber

Session 3:
The Value of Branding
Dr. Bob Davies, CIM
Case: Branding in Telecommunication Industry
Eng. Omer Taha Osman Executive Manager, Sudatel Group, Thabit